Hey there,

Another fun month rolls by at Wildfire HQ with a growing team, bigger campaigns, more communities and product that is almost ready to launch.

Anecdotally, we’re seeing more clients want Discord as the sole channel in their plans, rather than the bolt-on or amplification piece that we have been used to.

Why?

Wildfire is growing, Discord is growing its user base (as below), and Discord’s PR push towards advertising means it’s more front of mind.

It’s now not so hard to see that community spaces are the future.

This is quite a significant shift for us, and one we’re rising to the challenge to meet with more holistic and integrated creative strategy – think bespoke mini-games, personality quizzes, scavenger hunts and more that all add value in communities by linking back to roles and rewards.

When I started Wildfire, I wanted to create unique branded content that is created and tailored for Discord communities. The exciting part is: that doesn’t look like any other platform’s branded content! We get to figure this out for the first time in our own way, and for that I’m grateful and very much in love with what we do every day.

Thanks for the support of our clients, partners and communities in this epic quest.

Logan

We’ve had our usual stable of non-endemic Fortnite amplification campaigns as well as ones looking to reach fantasy and tabletop communities – but our latest activation with NCSoft to generate new players in their new server Project Wolf is a standout.

Why?

Performance formats, niche communities and campaign goal flexibility puts us at the front of the queue with these sorts of briefs.

Asking people to play a new game and reach a certain level is no easy ask, but at Wildfire this has been our core use case from day one, and it’s great to see more and more developers take advantage of the blue ocean we offer.

This is Rewarded UA but done in a native, editorial and welcome way that truly adds value as we offer rewards in ways community members actually care about: real money or in-game items / currency that they want.

The result? Gamers try it and if they like it, they stick. Here’s some community sentiment from WoW Market, a World of Warcraft trading community:

724,000 Fortnite players across Europe who all sought out this community to go deeper than just playing – they want to compete, learn and engage around the game.

For brands and potential partners, Noble Practice Scrims offers access to a highly-concentrated demographic of competitive Fortnite players. Its structured environment and substantial user base present opportunities for relevant engagement, sponsorships, and community-driven initiatives within the esports landscape.​

We’re set to roll out the new and upgraded version of Spark, our proprietary tech, over the coming 1-2 weeks, enabling both our team and community managers to run campaigns more easily.

Here are some tidy new features:

Scout: our all-in-one community finder and researcher for campaign briefs, which uses AI to match our manual tags for communities with briefs. It notifies communities of new campaigns via email.

Chat: We’ve built a live chat to suit our very specific needs, enabling briefing and securing of communities pre-campaign, and reporting post-campaign, to be much easier.

Studio: Our team can build campaign creative all within Spark in our Studio. This, in future, will likely be available to anyone to see what their ideas look like on Discord:

As always, we’d love to hear from you.

Just reply to this email or click below to start your next campaign with us to get inside the conversation:

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Onwards!