Hey there,

Big month… One of the most significant campaigns in Wildfire's history just wrapped with 7-Eleven and UM Canada: the first time we've activated a single brand across Discord, Reddit AND Fortnite in one community media campaign. Three platforms. All community-led.

We're therefore formally opening the doors on something we've been quietly building for months: Wildfire's Reddit inventory. A growing network of direct subreddit partnerships, ready for value-led brand activation.

Let's get into it.

Logan

We just wrapped 7-Eleven Canada’s first-ever gaming activation, and it started with a question nobody was really asking:

What happens when you bring a convenience brand inside Fortnite and let Discord & Reddit communities run the show?

Here's what we did:

We had a custom Slurpee-branded Fortnite map integration, activated tournaments and giveaways across communities, ran Reddit ads targeting Canadian gamers, and tied it all together with a community-first strategy that turned every touchpoint into a brand moment.

No influencers. No pre-roll. Just communities.

The results blew past every benchmark we set from impressions, engagement, conversions, and brand lift. The community didn't just notice 7-Eleven, they embraced it. Members were sharing Slurpee memories, debating favorite flavors, and one server even asked to keep the custom 7-Eleven emojis permanently.

The biggest takeaway is that communities aren't just an audience you advertise to. They're a place where brands can actually participate, if you show up the right way.

Huge credit to 7-Eleven and the team at UM Canada for backing a genuinely ambitious brief and trusting us to run community media at full stretch. And major respect to our campaigns team for pulling off a three-platform integration without dropping a single ball!

If you've been wondering what a true multi-platform community campaign actually looks like, this is the case study. More coming soon.

Months of quiet work. Now in market.

Wildfire has direct partnerships with a growing network of subreddits across a wide range of verticals but focusing on tech, entertainment and gaming, ready for brand activations that benefit the community rather than interrupt it.

Our belief is that community owners and moderators are not just valuable creators, but actually the data backs us up when we say that this medium is more powerful than creators on other platforms.

We work with moderators on value-led brand partnerships, starting simply with a pinned post from a trusted voice inside the community. Seeding exclusive content, giveaways, early access, genuinely useful context is real value for an engaged, receptive audience as a real partnership rather than ads.

A selection of subreddits currently on the Wildfire network:

...and a fast-growing list across tech, ents and gaming.

Why this matters: an audience survey we ran inside one of these subreddits recently came back with 40% of respondents playing games in that specific genre for 11+ hours per week. Not "play games." That specific genre. Eleven-plus hours a week. That's superfan density you don't find anywhere else!

We're now planning Reddit alongside Discord on most campaigns, and the interest from brands and agencies is accelerating. If you've got a Q3 launch, a tentpole release, or a product drop that deserves to live inside the conversation rather than beside it, let's talk.

POSSIBLE Miami is next week.

Aimee is speaking on the Innovation Stage on Tuesday on a topic we've been thinking about a lot this year, The Trust Recession: why algorithmic feeds are collapsing trust with audiences, and how community media fits into what comes next. Come along if you've been wrestling with where real conversations still happen online.

Logan and Aimee will both be around all three days. Want 20 minutes to talk through Q3/Q4 plans — whether it's gaming, entertainment, music, or a non-endemic category trying to show up in communities for the first time?

Reply to this email and we'll lock in time.

If you want to understand how multi-platform community media fits alongside the rest of your plan, we're always up for a conversation.

Onwards!