August is always a universally weird month with people sunning themselves in various parts of the world, but it’s probably not an awful thing for everyone to get some R&R ahead of a busy Q4.
This week, Sherod came on board as a Client Partner to sell into media agencies and brands directly, in New York and beyond. With experience across influencer marketing and a stand-out attitude, I’m excited to see him thrive with us. Welcome Sherod!
We’re looking for a Director of Client Partnerships (NY/LA preferred) as well so drop Amanda or me a note if you are interested in learning more or know someone who might be a good fit.
The team is all heading to Costa Rica in a couple of weeks for our annual offsite which should be an awesome way for everyone to get to know each other a bit better and bond over some surfing and tropical weather 😎
Onwards, always.
Logan
🏅 Wildfire vs Industry Benchmarks
Turns out that flipping the traditional interruptive advertising model on its head actually worked.
Finally, we can actually prove that our ads not only work, but exceed benchmarks of all other channels including influencer on other social platforms. Often we are all too focused on the minutiae of a CPC or an engagement rate without properly stepping back and thinking about the actual objective of a given paid campaign.
It is actually insane to see how our ads compare versus Disqo’s benchmarks1 across top and bottom of funnel KPIs👇
Everyone has an intuition that Wildfire’s solution should be effective given it’s a welcome message in an opt-in environment, with creative strategy overlaid on careful community selection, however now you can all be armed with the data to go with that smart intuition.
Why are they so high?
Community feel: Discord/community activations feel personal, so people report much stronger attitudinal changes vs passive feed ads given they are benefiting from the ads being there.
Engagement depth: These aren’t fleeting impressions; people are actively talking, voting, or sharing in a community event that spans 2-3 weeks per campaign.
Novelty effect: Brands running first-of-its-kind activations on Discord stand out compared to crowded social feeds.
🍔 Campaign Highlight: Jack in the Box
I admit this didn’t run this month but we haven’t featured it in a What’s Cooking edition so –
We teamed up with Jack in the Box to integrate the brand into Discord communities in a way that felt fun, native and effective.
The creative was bang on: Fortnite rewards, custom assets we designed and dropped into communities, building up hype to a streaming event with none other than T-Pain, to promote their Munchie Meal collab.
If you’re wondering how your brand can become part of gaming culture and conversation, look no further than this: leveraging talent, streaming events and rewards to get people excited and lean in.
✨ Community Spotlight: Destiny 2 LFG
The #1 Destiny 2 server on Discord, Destiny 2 LFG is the go-to hub for Guardians looking to squad up for raids, Trials, and endgame content.
Destiny 2 LFG (730K+ members) connects players across platforms for fireteams, PvP, PvE, and everything in between.
We’ve activated with them on:
🎮 PC game UA campaigns
🎥 Movie & TV crossovers into gaming culture
🎵 Tech & lifestyle brands targeting core console & PC gamers
Think daily LFG traffic, event-based activations, and hyper-engaged raid-ready superfans…
If you want to meet the Destiny audience where they actually play, get in touch!
Want to activate the best Discord communities in gaming and beyond for Q4?
Just reply to this email or send us a brief so we can line up some of those crazy Brand Lift scores for you:
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Onwards!