It’s deadline day for this month’s newsletter but here’s a brief run down, just in time to give you some of that community, Discord and gaming juice you ordered in just a couple of minutes.

Enjoy!

Logan

Yes, the rumours are true.

HoYoverse is live on Wildfire.

Genshin, Honkai and other affinity anime communities opted in to run this campaign around the new update, evangelising the new DLC and characters on offer in the mobile game, Honkai Impact 3rd!

Where better to win back lapsed players than in the communities that have been purpose-built to celebrate it?

Generally we run acquisition campaigns, looking at net-new players, however this is an exciting chance to tap into the superfan communities that surround the HoYoverse.

Thanks to our friends at Liquid for starting this 🔥 with us.

Stay tuned for more live campaigns from a variety of different verticals!

For years, influencer marketing has thrived because people trust people, not just brands. But looking ahead, the real shift isn’t just about influencers; it’s about communities.

🔥 Conversation is the next influencer. Instead of speaking at an audience, brands can be with them. Engaging, mobilising, and co-creating with communities is where a different kind of impact lies.

We’re doubling down on this shift. Wildfire is about empowering communities to connect with brands in meaningful ways.

We’re building for the next era of marketing where communities drive influence, not just individuals.

As we’re taking on a greater number and higher level of scope in our work, we’re looking to scale out our client services team to continually improve our results, service, and internal efficiency.

This suits someone who is capable across several areas across process, creative, sales and even some interest in product. It will be hard work, you’ll learn a lot and be rewarded for contributions in a way that only a company at our stage can offer.

Get in touch if you’re keen but don’t fit all the criteria (including location, which is US/UK), as I’m more interested in finding the right person and building around that, as we have done so far.

Check out the full job post here.

We’re excited about the progress and partnerships ahead.

As always, we’d love to hear from you—reply to this email or click below to start your next campaign with us to get inside the conversation:

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Onwards!