Hey there,

We’re inching closer to the business end of the year, and we’re heading into it with momentum.

It’s business as usual for us in many ways, where last quarter we saw revenues jump 60%, and we’re adding two new hires in Sales and at least one in Product to help fuel the next phase.

Behind the scenes though, we’re building and iterating faster than ever.

More on that soon.

Logan

Remember those insanely popular Facebook personality quizzes?

They weren’t just about the result, but they gave you a sense of identity in what used to be a community space. You’d see friends' results, compare outcomes and feel part of something.

Social media lost that sort of vibe, but we've always wanted to bring identity sharing and fun online more generally, to Discord.

So that’s exactly what we did. We're live with posts and events across anime and anime-adjacent spaces to generate maximal awareness and intrigue…

Communities drive to the beautiful, bespoke site we made complete with video questions to immerse users into the Sakamoto universe.

On completion, they don’t just get a character match - they get a full Identity Pack they can flex in their community including a:

🎭 Custom Role
🛡️ Role Icon
🖼️ Banner
🧑 Profile Avatar

And to take it up a level, we also added:

💸 $2,500 in prizes
🎉 Custom emojis, GIFs, stickers
📽️ Video content natively dropped in community posts

This is typical of the direction I'm proud we're moving in: Discord communities at the heart of bigger, multi-platform, creative executions that only we can deliver.

One of the largest networks of Fortnite servers globally, Elite Customs / Creative / Ladder is one of our exclusive partners we’re proud to have worked with since the early days.

Elite Customs (650K members) brings players daily Fortnite customs, money games, and more.

We’ve worked with them since the early days, activating for:

Think daily money games, UGC competitions, and high-conversion giveaway formats.

If you want to meet Fortnite superfans where they actually are, get in touch.

Excited to be heading out to gamescom again this year.

Looking forward to catching up with clients and partners too (like last year unknowingly meeting one of our community managers I'd been speaking to for a couple of years).

We’ve been helping the likes of Ubisoft, NCSoft, Konami and more in the last few months, reach gamers where they actually spend their time: inside Discord communities.

If you’re around and want to chat player acquisition, campaign ideas, or what we’re building next, drop me a note.

I’ve also launched my own founder newsletter that goes back in time and behind the scenes as a mix of stories and tips that I have learned along the way that might help or be interesting 👇

Want to activate the best Discord communities in gaming and beyond?

Just reply to this email or send us a brief:

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Onwards!