October’s been about momentum and new chapters - from Ad Week in NY meeting clients and partners, through to campaigns that push creative boundaries to gearing up for a busy Q4.
We’ve also got big news in November to share with Aimee Baller joining as SVP of Sales, and a trip to SF for GamesBeat Next!
🪐 Campaign Highlight: ARC Raiders
Partnering with Liquid Advertising, Inc. and Embark Studios, we activated across affinity communities to celebrate the hotly anticipated game’s launch weekend with interactive community media that saw thousands of players jump in 💫
We’re so proud to be at the forefront and centre of the gaming industry’s biggest releases!
This is a true community-first campaign: meeting players where they already are, sparking conversation, and driving real excitement pre-launch & beyond
Is it any surprise that high-stake loot runs won the poll by the way? People love to flex…
Big up everyone involved, including Arda on our side driving the execution.
If you’re launching a game or expansion and want to tap into that same spark, get in touch as we’re already planning for the next wave of releases…
Welcome Aimee, SVP of Sales
It’s a delight to announce that Aimee Baller is joining the team to lead sales, working with Sherod and building out our US presence especially, across brands and game developers/publishers scaling revenue and team expansion.
Aimee will lead Wildfire’s U.S. go-to-market strategy, revenue growth, and team expansion as the company scales brand partnerships across Discord.
Aimee brings more than 20 years of experience in advertising, most recently as Head of Brand Partnerships for Central and West at Overwolf. There, she guided major brands including Smucker’s, Logitech, and Conagra into gaming as a core media channel, developing measurable programs that connected brands with Gen Z and Millennial audiences through contextual, community-centred experiences.
Her leadership has been recognised industry-wide, most recently with a 2025 Cynopsis Top Women in Media honour for Ad Sales Superstars, highlighting her role in advancing gaming and community media into the mainstream marketing conversation.
“Community is where modern culture actually lives,” said Aimee. “Brands know that influence has shifted away from feeds and into shared spaces. Wildfire has built the operating system for showing up authentically inside these communities and measuring real impact. I’m excited to help more brands unlock this channel at scale.”
Onwards 🔥
📈 Benchmarks Continue to Outperform
With more data to go on, we have our up-to-date benchmarks courtesy of our measurement partner, ThisThat. Across all brand lift studies, our campaigns drive higher average absolute lift than influencer channels – with Discord communities ranking the highest across the board.
Community media isn’t just engaging, but it’s effective!
✨Community Spotlight
FNCS Scrims EU is where the region’s top players practice, scrim, and prep for the Fortnite Champion Series.
With 154k+ members, it’s home to everyone from pro players and coaches to serious grinders who treat every drop spot like it’s the final zone.
We’ve activated here for:
🎮 Game launches and updates
🥤 Lifestyle & food brands looking to connect with Gen Z and Alpha audiences
💰 Tournament sponsorships and in-community giveaways
What makes this server special is the level of competition and credibility. It’s where Fortnite’s elite actually play, stream, and share meta discussions in real time. When brands show up here, they’re not just advertising, but they’re entering the culture.
If you want to reach the most competitive and influential Fortnite players in Europe, this is the community to be in.
👋 Coming Up
GamesBeat Next where Logan and Aimee will be showing up with a table and some classic Wildfire merch!
New starters on the team in campaign management as well as sales.
Spark being spruced up with content approvals, AI community selection, and smart notifications being worked on to make Wildfire campaigns that bit slicker and easier, targeting a Q4 launch.
If you want to go into specifics of your upcoming campaign, just reply to this email or send us a brief:
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Onwards!