Two pieces of press coverage.
A company offsite in Costa Rica.
A new sizzle video.
And an uptick in revenue as we head into the business end of the year.

Let’s dig in…
- Logan

We had some great coverage about how we’ve shifted perceptions of Discord, from a platform where you have to create a community, to one in which niche communities can be activated for paid marketing.

For years, social platforms have been built around broadcasting to wide audiences. Discord flips that model: it’s built around niche, passionate groups where trust and authenticity matter most.

I've always believed this to be most valuable and Wildfire was founded on that premise, 3 years ago.

We help brands like Jack in the Box, featured in the article citing their successful campaign with us, connect with these communities in ways that feel native, valuable, and creative.

Articles like this acknowledge what we’ve been building: a new category of community media on Discord, which is only getting bigger.

If you’re heading to Ad Week NY, keep your eyes peeled for this spot — a quick look at how we help Fortune 500 brands, movie studios and game developers engage 48M+ gamers, anime, tech & more types of audiences on Discord.

It also marks our evolution: from agency to a platform with a managed service. We’re proud of the journey so far and even more excited about where we’re going.

In September, we came together in Nosara, Costa Rica. With team members spread across North America and Europe, it was a chance for those that could make it to sit face-to-face, surf at sunrise, and put strategy on paper for 2026!

Highlights included:

Doing this reminded me that this company is more than the campaigns we produce. It’s a moment in time building something new together as a collective, and taking some time in person for (almost all of) the company to get together was awesome.

If you fancy joining in next time, we’re hiring for three roles in the US, so head to our Careers page on our website to apply!

Q4 is packed with moments to show up in communities. From holiday shopping to game launches to New Year hype, avoid the premiums of auction-based platforms and go where the real conversation happens.

Wildfire campaigns are designed to slot right into these cultural beats so brands feel native, not forced.

If you’re planning activations for holiday gifting, game drops, or tentpole events, we can help you make it resonate in Discord.

👉 Brief us and we’ll send you options tailored to your audience lickety-split!

October will be a big one:

If you want to go into specifics, just reply to this email or send us a brief so we can line up some of those crazy Brand Lift scores for you:

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Onwards!